Choosing the right CPQ is not about choosing the biggest feature list, it’s about choosing the platform that best fits the way you sell and the commercial outcomes you need to achieve.
At Walpole Partnership, we take a CPQ-first Opportunity-to-Cash approach. We prepare to establish a dependable foundation for product configuration, pricing, quoting and approvals, then connect it to contracting, order management and the wider revenue lifecycle.
For some organisations, Conga Smart CPQ (PROS B2B) is the right fit, particularly where advanced pricing, price guidance and complex commercial models sit at the heart of the sales motion.
For others, Conga Advantage CPQ is the better starting point – supporting sophisticated configuration, guided selling, pricing and approval processes for complex sales environments.
The important question is not “which CPQ is best?”, it’s: “which CPQ will help our teams sell accurately, protect margin, move faster and scale with confidence?”
Walpole brings a distinctive perspective here. We partnered with both Conga and PROS B2B – across Pricing and CPQ – before the two organisations came together. Today, we continue that relationship with the wider Conga organisation, working across both Smart CPQ and Advantage CPQ. That means we can help businesses look beyond a technology selection exercise and design the right solution architecture, from pricing strategy and product rules through to quoting, contracting, document automation and execution.
The combined Conga organisation brings exciting potential across the journey from price to signature, and we’re are looking forward to sharing more combined thought leadership and events in the coming months.


