How can CX systems or improved integrations benefit your organisation?
At Walpole Partnership, whilst we are undoubtedly expert in implementing and improving CPQ systems, our skills go far wider than that. We recognise that CPQ on its own is only one piece of the puzzle for many organisations and that there are many systems that integrate with and support CPQ, and we also offer a full range of services that can help you implement these in your organisation.

CX and Integrations
CX and Integrations
- Traditional CPQ integrations and supporting systems
The most common opportunity to order flow is from a Customer Relationship Management system (CRM) to Configure Price Quote (CPQ) to an Enterprise Resource Management system (ERP).
Customer
Relationship
Management
(CRM)


Configure
Price Quote
(CPQ)


Enterprise
Resource
Planning
(ERP)/Order
Management

Working in this flow is a day-to-day activity for our delivery teams. We can implement a CRM for you from scratch or adjust your existing CRM to make it CPQ ready.
We have fully qualified technical and functional resources for both Oracle and Salesforce CRM solutions to complement our CPQ wizards on all platforms. This ensures we can support the full process flow into CPQ for you.
CPQ typically integrates to an ERP or other ‘downstream’ system too, and here we can bring decades of experience designing, developing, testing and implementing custom integrations to ensure perfect orders flowing out from CPQ, and up to date information being used in the quoting process too.
- Integration middleware
Increasingly, the dependence on integration between systems means that a ‘middleware’ layer can help to simplify and de-risk the architecture of joined up systems.
We can advise on selection and can bring out the best in many types of integration tools such as Oracle Integration Cloud (OIC), Dell Boomi, MuleSoft and many others. Our architects and technicians are qualified and experienced and will help you connect your systems so that data, transactions and business flow seamlessly.
- eCommerce and subscription management integration
More than ever before, the way your products and services are taken to market has to evolve.
The channels your customers want to buy through are changing due to technological, cultural and societal shifts. New pricing and ownership models are becoming the norm in many industries with ‘everything-as-a-service’ leading the way in the subscription economy.
- Omni-channel sales
Your customers may want the advice given in a direct sales engagement for an initial purchase followed by e-commerce for after-sales activity. Or they may want to browse a simple online catalogue, and only delve into complex configuration detail once they’ve found the right product/service fit.
Either way, having a joined-up omni-channel experience for your customers and your sales teams is critical. You need to ensure that the B2B experience and information received is aligned with the online or B2C shop front. Product catalogues must be shared and coherent, price-books and approvals need to align for all customers, and user-experiences need to dovetail together.
Walpole Partnership has the skills, qualifications, experience and strategic partnerships to enable a successful integration of CPQ into your omni-channel architecture.
Everything you need to capture sales everywhere
B2C & B2B Commerce
Omnichannel product discovery
Personalisation, advanced merchandising
Search & navigation
Payments, invoicing, purchase orders
Account-specific pricing, catalog and contracts
Configuration, pricing, quoting
Intuitive configuration & guided selling
Collaborative quoting & dynamic workflows
AI-infused deal modelling
Realtime processing for complex, dynamic pricing & bundling
Quote templates & contracts
Subscription management
Support for mixed orders
Subscription lifecycle % service contract management
Usage based billing & rating
Coordinated warranty & service coverage
Subscription Management
As time moves forward, your customers increasingly demand to be at the centre of doing business with you and expect instant gratification, and you want that too as long as you can service them.
Relationship based activity is the new norm. Just take a look at the stats:
- 80% of SaaS vendors shifting to subscription services by 2020
- 3000% growth in retail box subscriptions
- 10% of all new vehicle sales will be subscription based by 2025
But this brings more challenges to your system’s capability. Can you:
- Support thousands of flexible customer touchpoints, pricing, delivery, and billing models?
- Execute subscription changes (upgrades, downgrades, future dates, modifications etc) to guarantee back-office alignment and long-term customer satisfaction?
- See an orchestrated view of customer impacting data in one comprehensive view to enable better customer satisfaction?
- Maintain revenue recognition rules?
If your system can’t do all these things, then the major software vendors like Oracle and Salesforce have developed technology to help you improve your system so that you can.
Walpole Partnership can help you navigate and integrate this landscape with years of experience of all elements of subscription management and billing, with CPQ at the heart of it.

- E-Signature Integration
One of the most common integrations we are asked to perform for CPQ is integration with e-Signature capability from vendors such as DocuSign or many others. The fit between the technologies is natural and has a high return on investment.
What better place to automate and digitise the customer approval of documents than at the point of generation, and within the system that tracks approvals! CPQ controls both of these workflow steps, and many customers find that placing e-Signature capability at this point in their process makes the most sense. In some cases, integration of e-Signature to CRM may make more sense and we can help you work out the best architecture for e-Signature within your Opportunity to Order process.
Wherever it sits, we have the experience to implement e-Signature for you and the vendor relationships to take away the pain of implementation, avoiding common pitfalls and quickly saving your salespeople time and effort (and paper!).
- 3D visualisation integration
A further integration that many clients get great benefit from is 3D Visualisation within CPQ and we have a strategic partnership with CDS Visual as well as relationships with many other vendors of this technology such as Threekit and Atlatl
In our increasingly online world, where it can be difficult to get prospects and customers to attend in-person events or locations, it’s more important than ever to be able to represent your products online, in more detail, with more flexibility and with more realism than ever.
These solutions include support for 3D visualisation, dimensioned drawings, downloadable CAD files and augmented reality experiences of configured products so you can bring your products to your clients on their own devices.
We can help you implement 3D Visualisation into leading CPQ software products to drive tremendous additional return on investment, as well as expanding CPQ use into product areas and sales channels for which traditional text entry of configuration information isn’t ideal.
If you are interested in implementing a CX system or improving your integrations, please contact us for more information.
