Yesterday in Rotterdam, Walpole Partnership and PROS hosted a “Meet the Experts” roundtable on Anything-as-a-Service (XaaS) exploring how organisations evolve from selling products, services and solutions to delivering continuous outcomes.
Facilitated by Ingmar Hermans, thought leaders from Yara Europe, Bleckmann, Eneco, Wavin, Ainglie and Donaldson shared insights on how to build resilience, agility, and customer-centric business models in the growing subscription-oriented services economy.
Using themes from the joint keynote, “From Product to Service: Automating the Revenue Lifecycle with Walpole Expertise” the session focused on:
✨ Creating predictable, recurring revenue stream models based on CPQ & AI-driven Pricing
✨ Enabling transformation through Customer Experience, Commercial Agility, Technology Foundation, and Ecosystem Collaboration
✨ Building blocks of XaaS success towards sustainable, outcome-based business value
“The future of value isn’t ownership — it’s continuous experience.”
Thank you to all participants and our partners at PROS for an inspiring ongoing conversation.
Start your organisation’s XaaS journey today with Walpole’s maturity & readiness assessment. Get in touch today.

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