The real growth in the Configure, Price, Quote (CPQ) market is in cloud-based solutions, and Oracle predicts that there will be three trends expected to influence the CPQ market in 2017. These key trends are likely to be heightened customer expectations, digital commerce disruption and mobile growth.
As this article from Oracle notes, technology evolves as a result of what businesses and clients require from it. Even if the predicted trends that influence the CPQ market turn out to be different over 2017, one thing that we can all agree on is, as the article states, if you don’t see CPQ as a track for differentiation and success you may risk falling behind the competition.
