The applicability of professional CPQ solutions like Oracle CPQ Cloud to the SMB market is vastly underrated. With integrations unlocking the power of joined up systems, it can be a great investment, and often younger or smaller organisations don’t have so much cruft to unpick or remove when they’re streamlining their processes. In fact it can be a lot easier and more cost effective to implement Oracle CPQ in SMBs than in larger or more established organisations.
Brian Friedman posted an article on the Oracle SMB Business Blog in 2018 but it is now no longer available to view.