Albert Handtmann Maschinenfabrik GmbH & Co. KG is a world leader manufacturing company of vacuum fillers and portioning systems for the food processing sector.
Why CPQ?
Handtmann needed to modernise its sales process and improve efficiency, scalability, and profitability. When adding new starters to the Handtmann sales teams around the world, they need guided selling along with robust solution configuration. CPQ is the long-awaited answer to those challenges.
Challenges
Handtmann relied on a traditional, document-heavy sales process. This approach was slow, error-prone, and difficult to scale. Sales representatives faced challenges in configuring complex product offerings accurately and efficiently. New team members lacked structured guidance, leading to inconsistencies and inefficiencies that impacted profitability.
Solution
To overcome these challenges, Handtmann partnered with Walpole Partnership to implement Elfsquad CPQ (Configure, Price, Quote). Walpole’s extensive experience in CPQ solutions ensured a smooth transition to a modern, data-driven sales strategy. Working closely with Handtmann, Walpole designed a structured and iterative implementation approach to build a tailored CPQ system that seamlessly integrated with their existing CRM.
Results
- 50% faster quote generation, enabling quicker responses to customer inquiries
- A streamlined and error-free configuration process
- Improved scalability of sales operations
- Enhanced guidance for new sales team members, reducing onboarding time
- Increased profitability through optimized sales efficiency
For more see the customer video featuring Katharina Nagel, Head of Sales Standards & Processes at Handtmann, who highlights the impact of the implemented CPQ solution.